Inserate / Advertisements 1971/1972
Dieter Roth

Artist, writer and graphic designer Dieter Roth inserted poetic aphorisms into the Anzeiger Stadt Luzern und Umgebung newspaper from 1971-72. After causing considerable discomfort to it’s readers, who’s commercial consumption was otherwise unimpeded, Roth’s advertisements were terminated after 248 ads. Contemplative actuations such as, “A good beginning is an evil end”, “A tear is as evil as a good word” and “Two tears are better than five stones” were simply too unsettling for the general public. Thankfully they have been collected here in their entirety by Edizioni Periferia in English translation.

Edizioni Periferia
2009
Softcover
20.5 x 11.5 cm
156 pages

£100

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